BOTOX COSMETIC / 2025

Brief

In conjunction with the launch of a new look and a new campaign, develop some social extensions. That was the brief.

Response

I’m not especially used to anything from the “Extensions” or “Additional Thoughts” section of a deck getting the green light, but this one did. We pitched this particular idea as a way to launch Botox’s new look and campaign we were in the process of producing. It got the green light. It’s a simple thought: the recommended amount of units when receiving Botox is 64. So, what if we created a series where we fired 64 questions (some rehearsed…many not) about our patients and their experiences/expectations of getting treated? What if we did that from their front doors to the elevator doors of the clinic after getting treated? And, just for fun, what if we shot it all in two days while running around New York City? We all got our steps in…and I think our minds are still reeling from trying to keep track of the numbers of questions.

To drive traffic to the longer videos hosted on the brand’s YouTube channel, we created :30 teasers for social. These were fun to edit.

And once you click through, you get to the films about their complete experience getting treated…complete with a ticker that was super easy to keep track of in post-production. We not only edited together what we shot, but we also incorporated some self-shot footage from the talent. They’re a little long for today’s attentions spans. But they’re fun AND informative…PROMISE.

Agency: Redscout
Client: Allergen Aesthetics

CDs: Ward Williams, Jarrell Fudickar
EP: Alex Cirillo
Design Director: Kailyn Moore
AD: Jenna Josepher
CW: Josh Chua
Strategy: Dan Pratt
Account Management: Christina Sailer

Director: Ocean Jude

Edit: Bandit
Editor: Steve Ortega

Music: Butter

Sound: Mr. Bronx
Mix: Dave Wolfe

Color: Rare Medium
Colorist: Ayumi Ashley