GOOGLE GEMINI x MCLAREN

Brief

Demonstrate Gemini’s capabilities to fans through their McLaren Racing partnership at the Miami Grand Prix.

Response

In the McLaren Racing sponsorship hangar at Regatta Harbor in Coconut Grove, we built a multi-story structure where fans could use Gemini to design their own helmets using Nano Banana technology as well as dive deeper into the history of McLaren racing using a Gemini Canvas generated interactive quiz.

Once fans submitted their design inspiration through a series of Gemini prompts at our “Head of Design” tablets, everyone in the space watched as a larger-than-life helmet was created on our forced perspective LED screens. The helmets were then revealed to the fans and entire space. 

From concept to execution, we developed the look and feel as well as all animations and structural design–all topped off by visits from Oscar and Lando captured for social.