AMERICAN EXPRESS

Brief

Create a more memorable experience for every single attendee of 2014 US Open.

Response

We developed MyOpen by American Express. It’s an RFID enabled wristband that allowed attendees to use human gestures to take away everything that American Express offered at the Open – except for payment. We’re not quite there yet.

We created 20,000 square feet of programed activities that included 360 degree GIF stations, an AR station and our own court. In addition, we created an OOH campaign along the subway and boardwalk entrance to complement the seven satellite stations throughout the grounds as well as a full :30 spot with Tina Fey. That was an amazing shoot.